THE LATEST INDUSTRY NEWS & UPDATES FROM MOM’S HOUSE
The latest industry news & updates from Mom’s House


The Housing Market is in for a Shock – Unless You’re in Senior Living
The housing market is in for a shock – unless you’re in Senior Living On July 20, 2022, Fortune Magazine made it official. “Simply Put: We’ve moved into a housing recession”. Home sellers and investors...

5 Questions to Ask Seniors Who Need to Sell Their Homes
The 5 Questions you should ask Seniors who need to sell their homes. When a prospect’s family tells you that their family house must be sold before mom or dad can move into your community, what do you do next? It’s an...

Senior Living Sales Teams: 1 Sales “Misstep” is Costing You Move-Ins
If you remember back in your early days in senior living sales, you probably recall being trained to follow a set of steps. You were taught how taking the wrong steps can postpone or even derail the sale. At Mom’s House,...

Want to Increase Senior Living Community Move-ins? Remove Obstacles.
How to increase senior living community move-ins isn’t as difficult as you might think. If you manage a sales team for a senior living community, then you probably are waking up every day with a challenging set of...

Paying for Long-Term Care – Financial Resources You Should Know About
Whether it’s for yourself or a family member, the decision to transition into a senior care community brings with it an abundance of added decisions to be made. To name a few, What level of care do we need? How will...

Why You May Need More Than a “Transition Specialist”
How do you currently handle prospective residents who must sell a home before they move-in? Are you handing them over to realtors? Or putting them in touch with transition specialists (who are often realtors themselves or...

Making Life Easier for Senior Living Placement Agents
If you’re a senior living placement agent, hats off to you. You fill a vital role and have developed a very special skill set to work with families in transition. Thank you for your dedication to helping older adults....